Suzy Goulding

Head of Sustainability, APMEA, MSL / Publicis Groupe; Asia Lead, Salterbaxter

Suzy believes businesses have a responsibility to do good in the world as well as make a profit and she specializes in developing and executing strategies and campaigns to help them do so. Building on a 20year career in strategic communications at the highest level (14 of them spent in Asia), the last eight years has seen Suzy focused on growing her experience in sustainability, ESG and social impact, working with some of the world’s biggest brands to help drive positive change inside and outside organizations. 

Suzy has worked with Unilever brands on advocacy strategies, NGO partnership and behaviour change programmes; with Danone brands on brand purpose development and capacity building; with Epson on SDG prioritization, NGO partnership strategy and employee engagement.  Suzy’s role at MSL and Publicis Groupe is to build capacity around sustainability across the Groupe, provide senior level client counsel on sustainability issues and to help drive corporate sustainable change at Publicis.


Faux or No? The line between clever marketing and deceptive advertising is blurrier than ever.