BUSINESS TEAM MEMBER

This event is included in your membership, please make sure you are logged in and then click on Book your ticket at the top of the page.

INDIVIDUAL MEMBERS

Your ticket is included in your membership, please make sure you are logged in and then click on Book your ticket at the top of the page.

NOT YET A MEMBER?

Our events are predominantly for our members but please register your interest (via the button at the top of the page) and one of our team will be in touch to confirm if a place is available.

SUBSCRIBER/DIGITAL MEMBER

This event is not available for your tier of membership, consider upgrading by contacting [email protected]

HOURS

1 hour This session qualifies for 1 hour of self-declared CPD learning. Please check with your professional body if this activity qualifies under your scheme and retain this summary as confirmation for your CPD records.

CPD OBJECTIVES

By attending this event, participants will be able to: 1) Identify the limitations of traditional organisational structures and explain how they hinder a connected commerce strategy in today’s omnichannel environment. 2) Evaluate the evolving roles of paid, earned, and owned media through the lens of commerce integration and customer experience. 3) Analyse case studies and performance metrics that demonstrate the impact and ROI of connected commerce strategies. 4) Recognise the organisational and operational risks of maintaining siloed approaches across media, creative, and commerce functions. 5) Apply practical steps to initiate or accelerate a connected commerce strategy within their own business or client organisation.