Community: The Marketing Industry Sprintathon 2027 | England

England

Our industry, one baton and a million reasons to run.

12:30pm to 4:00pm // 19 May 2027

Register now
Sprintathon 2026

Every year, the marketing industry does something wonderful. We gather at Battersea Park, pull on our running shoes and sprint 100 metres each in a high-energy relay race - all to raise funds for Stand Up to Cancer.

Cancer touches nearly all of us. Most of us know someone who has fought it, beaten it, or didn't make it through. Money raised for Stand Up to Cancer funds the research that is genuinely changing outcomes. Since the first Sprintathon in 2016, the marketing industry has raised over £1 million for that research by showing up and running together. That's what makes Sprintathon different, an entire industry doing something meaningful collectively.

How can you get involved?

It's simple. Your team of 4 runners competes in a fast-paced relay:

  • Your team runs: 400m total (each of your 4 runners does 100m)
  • One baton passed between your teammates
  • Compete against other industry teams for fastest time
  • Collectively, all teams together complete 105 laps (full marathon distance of 42km)
  • High-energy atmosphere racing alongside the marketing industry
  • You only need to run 100m each. That's it. One lap around the track, then you pass the baton to your teammate. No marathon training required.

Be part of it!

If you think you want to be a part of it but not 100% ready to commit to lacing those trainers up yet - let us know you're interested here and we will be in touch nearer the time. 

Venue

Battersea Park Millennium Arena,
Carriage Dr E,
London
SW11 4NJ

Date

19 May 2027

Time

12:30pm to 4:00pm BST

Dress Code

Casual

Why join?

Fund Life-Saving Research

Your team entry funds vital cancer research through Stand Up to Cancer. Since 2015, Sprintathon has raised over £1 million. Every team that signs up brings us closer to breakthroughs that save lives.

Compete with Your Industry

Race against teams from agencies, brands, and marketing businesses across the country. Fastest lap times. Best team spirit. Bragging rights for a year.

Build Your Team

There's something about running together that builds genuine camaraderie. You'll finish the day closer as a team, guaranteed.

Be Part of a Movement

When the marketing industry comes together, we prove that commercial success and social impact aren't separate goals. They're part of the same story.

The Achievement

You'll race as a team. You'll raise funds for cancer research. You'll have stories to tell. And yes, there will be t-shirts and ice cream!

Watch previous events to see what it is all about

CHECK OUT WHAT IT'S ALL ABOUT

Content around Sprintathon

Why get involved?

See our very own The Marketing Society team explaining their reasons in a Love Actually style!

Watch it here

See the photos

Check out the photos from our 2026 Sprintathon and see the fun being had

See them here

Get the playlist

Get motivated for some training with our Sprintathon playlist supplied by team and runners

Listen on Spotify

THE FAQs

We're not 100% sure yet - can we register our interest for now?

Yes you can register your interest here and we'll be in touch when we launch fully and help you secure your place on the track. 

Do we need to be experienced runners?

Absolutely not. Each person only runs 100m (once around the track). You can jog it, power walk it, or sprint it. It's about taking part, not being an athlete.

What if we can't make a full team of 4?

Get in touch and we'll help you find teammates. We can connect you with other partial teams or individuals looking to join.

How do I get to Battersea Park?

By Tube:

  • Battersea Power Station (Northern Line) - 13 minute walk
  • Sloane Square (District & Circle Lines) - 20 minute walk

By Train:

  • Battersea Park Station - 10 minute walk
  • Queenstown Road Station - 10 minute walk

By Bus: Routes 137, 344, 436, 44, 452 stop at Battersea Park/Chelsea Gate - 6 minute walk from the arena

What should we wear?

Comfortable running/sports clothing and trainers. We'll provide race numbers. Bring layers as it's outdoors in April.

What happens if it rains?

The event goes ahead rain or shine. Bring waterproofs if the forecast looks dodgy!

Can we bring supporters/colleagues to watch?

Absolutely. The more the merrier. Supporters are welcome to cheer from the sidelines.

Can we help you raise the profile of Sprintathon and get more teams signing up?

Yes absolutely - we have a social media plan - please email [email protected] and she can tell you how to get involved.

I can't make it on the day - can I donate instead?

Can't make it on the day? You can still make a difference.

 Every donation goes directly to Stand Up to Cancer and helps bring us closer to our £100k target.

Donate via JustGiving

Or scan the QR code above below

Just Giving Donation page
Sprintathon QR code

TICKET & PRICES

Per Team (Teams of 4)

£1200+VAT

Members

Log-in and register your team

Non-Members

You can register your team by contacting our bookings team [email protected]