Trendspotting with MadeBrave

Our Trendspotting series is hosted by leading members and have been developed to explore and discuss new trends, tools and techniques. We are delighted that corporate members MadeBrave are hosting the next session on November 11 at 2pm GMT.

About the event

While Creative PR is nothing new, it is a crucial component for telling and shaping your brand story. PR remains among the most trusted ways of reaching your target audience but it’s a discipline that should never work in silo—instead, just like any other channel, PR needs to start with brand strategy.

During this session, we’ll be exploring how other brands are leveraging creative PR, why brand strategy should be the starting point for every PR campaign, and how creative PR can elevate campaigns beyond paid activity through the power of earned media.

What you'll learn

Insight into how brands are leveraging Creative PR
Understand how Creative PR is a crucial component of telling and shaping your brand story
Why brand strategy should be the starting point for every PR campaign
How Creative PR can close the circle and turbocharge your brand and marketing efforts

Speakers

Claire Morrison, Head of PR, MadeBrave

A former GM of Frank PR Scotland, Claire has over 15 years of consumer PR experience working with category-leading brands including Red Bull, Paddy Power, Innis & Gunn, and Penny Skateboards. Claire loves nothing more than dreaming up creative campaigns, crafting earned media strategies and activating big, multi-channel ideas. Her expertise in creative PR ideation has led her to work on high profile campaigns that have dominated the global news agenda, earning unrivalled exposure and authority for her clients.

Emma Blair, Head of Campaigns, MadeBrave

Working with much-loved brands in sectors such as drinks, healthcare, transport, finance and hotels, Emma ties together brand, strategy and creative in marketing approaches that put people front and centre. Having run B2C and B2B campaigns across multiple marketing channels, Emma’s focus is on knitting together the many touchpoints of the modern-day customer journey and using insight and analytics to show how the strategy has worked.

The event will be chaired by Keenan Erwin, Brand Manager at MadeBrave.