Trendspotting (Creativity) 2025 | Scotland
Scotland
9:30am to 12:30pm // 30 September 2025
Register now
Our Trendspotting events provide a platform for our Members to learn from each other, share insights and stay ahead of the curve in our ever-evolving industry.
On Tuesday 30 September, we'll bring together leading marketers, creatives, and innovators to explore how creativity is evolving in a fast-changing world. Through a series of dynamic sessions, you’ll discover how AI is reshaping the creative process, how to build cultures where creativity thrives beyond the studio, and how emotion and authenticity help brands win attention in crowded markets. With real-world case studies, expert insights, and interactive discussions, the morning is designed to equip marketers with the skills, tools, and inspiration needed to create impactful work today - and tomorrow.
The Speakers
Ross Molloy
Guy Vickerstaff
Venue
The Royal College of Surgeons of EdinburghNicolson Street
Edinburgh
EH8 9DW
Date
30 September 2025Time
9:30am - 12:30pmDress Code
CasualWHAT TO EXPECT
Session 1: AI as a Creative Collaborator
AI is moving from tool to teammate, transforming how campaigns are created and delivered. This session showcases real-world examples of AI in action across copywriting, design, and content production, with experts sharing practical lessons on how marketers can brief, direct, and collaborate with AI for better creative outcomes.
What you'll learn:
✔️ How leading brands and agencies are integrating AI into creative workflows.
✔️ Practical techniques for briefing and directing AI to improve results.
✔️ The skills marketers need to thrive in the next wave of AI-driven creativity.
Session 2: Creativity Everywhere
Creativity isn’t limited to the studio - it thrives when it’s embedded across the whole marketing process. Hear how agencies, brands, and rising talent are reimagining collaboration to unlock stronger ideas, better work, and cultures where every team member contributes creatively.
What you'll learn:
✔️ Methods to spark creativity at every stage of a project.
✔️ Ways to build stronger collaboration across teams and disciplines.
✔️ How to foster a culture where creativity is everyone’s responsibility.
Session 3: Emotion, Influence & Authenticity
In a noisy, competitive market, brands must inspire to be remembered. This session explores the role of emotional storytelling, earned media, and authentic creator partnerships in capturing attention and building genuine connections with audiences.
What you'll learn:
✔️ Why emotional storytelling drives stronger brand preference.
✔️ How to partner effectively with creators and influencers.
✔️ Strategies for earning attention through authentic, social media and PR-led campaigns.
TICKET INFORMATION
Ticket options
Places to this event are free to Members as part of your membership. Please make sure you are logged in to book.
Team Members can send up to 5 people each.
Non Members are most welcome for £85 + VAT.
Book your place now by clicking on the button above!
If you have any issues, please email us [email protected]
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