Trendspotting (Creativity) 2024 | Scotland

Our Trendspotting events provide a platform for marketers to learn from each other, share insights and stay ahead of the curve in our ever-evolving industry.

We’re delighted to announce MadeBrave are sponsoring this year’s Trendspotting Creativity event on Thursday 26 September at their new home – The Social Hub in the merchant city in Glasgow.

During the half day event, we’ll discuss explore trends, strategies and innovations including:

Bucking the trend – find out more about Tennent’s move into long form video content with their Euros 2024 ‘Get to Germany’ campaign and what the shift means for brands more generally
Never before in history has newness attained hit status while generating so little cultural impact’ (Culture Crisis, 2023)
In an era of the endless meme machine when remixes, remakes and dupes are the order of the day, is anything really new anymore? When nostalgia is so prized, are consumers even seeking newness anymore? And if not, why not?
In an industry that values innovation how can we adapt to this context? How can we champion new creative thinking?
Collisions. They’re everywhere around us if you look for them. From the remnants of the Big Bang and the origins of hip hop culture to the people we meet every day. Collisions are the sparks that can ignite creativity and forge emotional connections.