Conversations around good books are a great way to connect.

Whether you're a keen reader or don't have the time but enjoy hearing insights from business and leadership books, our Book Circle is a great place to come together virtually, to learn and share.

Chapter Four: Brandsplaining - the brilliant book exposing the fantasy of ‘fempowerment’ in our industry.

In this witty and engaging book Jane Cunningham and co-author Philippa Roberts, blow apart the myth that marketing has gender equality sorted and solved and expose the huge gap that exists between how women appear in the media and who women really are. It lays bare how female wants and needs are not just ignored but are totally misrepresented by an industry that fails to understand it, and ends with a radical solution that is fresh, exciting, and – of course - sexism-free.

Far from being heavy, this book is a wise and fascinating read and will leave you with so much to ponder and itching to discuss.

This is a small and intimate event where you’ll have the unique opportunity to:

• connect directly with the authors
• get under the skin of this incredibly important issue
• pick the brains of the author who has a whole wealth of insights and anecdotes to share
• gain tips to help guide your campaigns, your business culture or just for your own personal self
• in true Marketing Society style, make a few new connections of your own with fellow members

About the Authors

Jane Cunningham and Philippa Roberts are the co-founders of PrettyLittleHead, a research-based consultancy with a particular specialism in understanding women. Prior to this, Jane was a board planner at DDP, Head of Planning at Ogilvy London and managing Director of Tribal DDB. Philippa was Client Services Director at both DDB London and at Ogilvy London.

Both are experts in gender-bias within advertising and has been interviewed widely on the subject of marketing to women.

Details

Streaming virtually
Date: Thursday 15 September
Time: 10.30am-11.30am BST

Author: Jane Cunningham and Philippa Roberts
Host: Adrian Walcott

Book now below

Business team member: This event is included in your membership
Member: This event is included in your membership
Member Plus: This event is included in your membership
Member All Access: This event is included in your membership
Subscriber: Not available at this tier
Non-member: Our events are predominantly for our members but please register your interest below and a member of the team will be in touch

Spaces for this virtual event are strictly limited to 20 to allow for free-flowing conversations. Book your place now to ensure you don't miss out.

We are also delighted to offer five complimentary copies of Brandsplaining to the first five people to email [email protected]