Inspiration: Singapore 2024 Changemakers Conference | Impact

The Marketing Society Singapore’s annual Changemakers Conference is back on 14 November 2024 with this year’s theme being IMPACT.

As part of our series of conferences hosted in 6 countries over 6 weeks, Changemakers: Impact delivers inspirational stories that will challenge your thinking from leaders both inside and outside of our industry while being in the company of our brilliant community.

WHAT DOES IMPACT IN MARKETING MEAN?

Whether it’s impact on organisations, on society, resolving negative impacts or leading with personal impact; the influence and impact of a marketer is felt in every function of our businesses in the way we create value for not just our brands and our people but for society around us.

Our conference will explore the themes of impact through the stories and experiences of our speakers who will offer up new perspectives, creative ideas and revolutionary thinking that will help you do well, do good and set your true potential alight.

THE AGENDA & SPEAKERS:

The Marketing Society Singapore’s annual Changemakers Conference is a half day experience featuring new ideas, a chance to make new connections, a time for creativity and sparking debate and hosting a lineup of diverse and dynamic speakers who tell unforgettable stories that ignite change.

Confirmed sessions include:

• Making an impact through culture-shifting creativity, fireside chat
  Speakers: Jeet Vijan - Senior Global Brand Manager, Vaseline | Unilever and Aanchal Sethi - Asia Managing Director - Unilever, Ogilvy
  What is it about? We'll be taken through the journey of how Vaseline’s culture-shifting creative campaign to support Thailand’s transgender community, drove social change and a commitment to long-term impact.
   
• Beyond The Expiry Date, keynote
  Speakers: Christopher Smith - Founder, RockPaperScissors
  What is it about? In this session, we’ll be introduced to the "Epilogue Economy" to reimagine the value of age in the marketing industry. A powerful concept that illuminates the untapped potential of experienced professionals, looking at the landscape of ageism in marketing and how overlooking older demographics not only diminishes our talent pools but also blinds us to lucrative market opportunities.
   
• Is the Era of the Impact Enthusiasts over?, panel
  Speakers: Rupen Desai - CMO & Venture Partner, Una Terra & Co-founder, The Shed 28, Lex Bradshaw-Zanger - Chief Marketing & Digital Officer SAPMENA, L'Oréal and Nadia Touil Louis - Head of Digital & eCommerce, Asia Oceania Africa Middle East, Nestlé
  Moderated by: Amrita Randhawa - CEO, Singapore & South East Asia, Publicis Groupe
  What is it about? Brands are juggling numerous priorities but have they lost their path by trying to do so much?  What does long term impact really mean? A sustainable future for planet and people needs action from governments, individuals, not-for-profits and institutions. But above all, it needs the scale, resources and innovation of business. We'll dig deep and debate these questions and more to uncover what's really going on.
   
• Culture as a Strategy, keynote
  Speakers: Chew Wee Ng - Head of Business Marketing, APAC, TikTok
  What is it about? In today's world, culture is far more than a buzzword - it's a powerful pillar that drives business results, shapes consumer loyalty and transforms entire economies. In this learning session, we'll delve into the magic of how brands can leverage culture as a strategy to drive business impact and explore the role of culture as a strategic force, diving into real examples that highlight its potential to elevate brands and inspire meaningful change. Hear about fish and how it sparked a health movement, to South Korea's remarkable turnaround from severe economic crisis to make culture the biggest export.
   
• Brands and their Fans, panel
  Speakers: Erica Kerner - MD, Global Head of Brand Partnerships, Sponsorships & Events, Standard Chartered Bank and Matthias Blume - VP Marketing ASEAN and South Pacific, The Coca-Cola Company
  Moderated by: Joanne Warnes, Managing Director APAC, Octagon
  What is it about? What is the role of Sponsorships in marketing today and how has it evolved to become a passion point for brands? We'll discuss this and look at how brands today are looking to cultivate deep emotional connections with their fans, leveraging storytelling, community engagement and social media to foster loyalty, advocacy and business impact.
   

THE DETAILS:

Date: Thursday 14 November
Time: 3.00pm – 7.00pm SGT
Venue: TikTok, One Raffles Quay, Singapore 048583

Hosted by: Wendy Walker, VP Marketing ASEAN, Salesforce and Chair of The Marketing Society Singapore

We hope you can join us for a day of inspiration! 

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OUR SPEAKERS

Who can book on to this event?

Members: This event is complimentary as part of your membership, book now to reserve your place. You may secure your place by logging into your membership portal. 
>>> If you are having trouble logging into your membership portal, please reset your password here: https://www.marketingsociety.com/login/forgotten
>>> If you are yet to set up your membership portal, please set it up here (using the email address at application): https://marketingsociety.com/login/initial
For any questions, please email [email protected]

By Invitation: We welcome you to join this event if you have received an invitation by The Marketing Society Board Members or Speakers. The link to register will be in your invitation.

Non-Members: Our events are designed for our members as an opportunity to learn, be inspired and to meet and connect with like-minded individuals across the marketing landscape. If you are interested in joining us for this event and to experience the value our membership can offer, please email [email protected] with your interest (please confirm name, company & job title). Please note this option is only available to non-members who haven't attended an event in the last 12 months and are senior brand side marketers (no sales roles).