Jo, in her role as Managing Director for Octagon APAC & Africa, demonstrates an impressive track record spanning more than two decades in the realms of sports and entertainment. Her expertise extends across sponsorship strategy, activation, event management, and experiential marketing. Jo's insights into the global sports marketing landscape, coupled with a proven ability to orchestrate fully integrated campaigns, have made her a trusted partner for long term clients such as Coca-Cola, Mastercard, and SCB.

For the past five years, Jo has been instrumental in steering the growth of Octagon's presence in Singapore and the broader region. She has set the strategic direction for the company's commercial expansion, fostered client relationships, and played a pivotal role in nurturing the company culture. Her leadership has been instrumental in developing a dynamic team of playmakers within the organisation.

On a personal note, Jo's passion is deeply rooted in the transformative potential of Women's Sport within the marketing landscape. She believes in the power of this arena to reshape conversations, offering unique platforms for brand growth, business development, and individual empowerment.