One of the great benefits of being part of The Marketing Society is the opportunity get up close and personal with a purpose-driven, changemaking leader – the kind of person you normally read about and wonder what they’re really like and how they made it to the top.

Join us for a very special CEO Conversation event with Grace Chua, CEO of FairPrice Group for the ‘Own Brands and Food Solutions Business’ and Siew Ting Foo, Transformation Growth Leader and CMO, Author of Book: Building Brands with Soul.

In this event, you’ll hear personal revelations, lived experiences, lessons and successes, including:

The leadership principles Grace has developed over her career, including the power of having a clear vision, trusting data over feelings, and having a start-up growth mindset. Grace’s unique leadership framework, focusing on strategy/planning, people/hiring, building authentic relationships and being vulnerable as a leader. Grace’s leadership journey, the challenges she’s faced, and how they evolved with time - specifically the rapid digitisation during COVID-19 and leveraging the company's powerful heritage. Grace’s view of the value of marketing and marketers in business, including why more marketers should be in the C-suite and how they can get there.