Global Conversation: CMO Thrive Guide | Virtual

Join us for the latest in our Global Conversations series as we discuss how marketing leaders can excel at articulating and proving their role in driving growth.

The workshop will cover:

In this latest session, we’ll explore the ways in which we as marketing leaders can define and enhance our roles as the driving force for commercial and cultural value within our organisations.

Led by industry experts Neil Barrie and Sara Tate from TwentyFirstCenturyBrand, this interactive workshop will help you create a more holistic case for the value of investing time and resources in brand on four dimensions (financial, employee, customer, cultural). Through a mix of presentations, individual exercises, and member group discussions, you’ll:

Discover how to build a compelling business case for brand investment and growth
Understand the proven value that a strong brand can drive for an organisation
Define the business ambition that will ground and focus your brand strategy on driving business growth
Use TwentyFirstCenturyBrand’s ‘Business Case for Brand’ tool to capture critical dynamics, the role your brand can play in addressing them and leading / lagging indicators
Collaborate with fellow members to discuss and identify new opportunities to increase brand impact
Come away with tools to grow your influence and rally cross-functional support for your brand and marketing ambitions.

Don’t miss out on this important workshop, designed for client and agency side leaders to boost your strategic impact and foster stronger relationships within your executive teams.

About our Global Conversation series

In line with our mission to help you do well in your careers and do good your organisations and society, we’ve designed our Global Conversation series to enable members like you to get to grips with the latest global industry opportunities and challenges from the rise of the creator economy to tech & AI, changing consumer expectations, long term brand growth, sustainability, equity versus equality and more. Each month we’ll take a deep dive into the emerging topics that are at the forefront of marketers’ minds right now and explore them together.

In Partnership with TwentyFirstCenturyBrand