Global Conversation: CMO Thrive Guide | Virtual

Join us for the latest in our Global Conversations series as we discuss how marketing leaders can excel at articulating and proving their role in driving growth.

The workshop will cover:

A common issue we see limiting the impact of marketing leaders is that they are operating in a company with a narrow view of the value that investing in brand can bring to winning the next chapter of growth.

Led by industry experts Neil Barrie and Sara Tate from TwentyFirstCenturyBrand, this interactive workshop will help you create a more holistic case for the value of investing time and resources in brand on four dimensions (financial, employee, customer, cultural) using TwentyFirstCenturyBrand’s ‘Business Case for Brand’ Tool.

By the end of the session you’ll have a bespoke first draft of the framework including critical dynamics to address, the corresponding focus roles for brand and early thoughts on leading/lagging indicators

Register now to secure your spot in this important workshop, designed to enhance your strategic impact and foster stronger relationships within your executive team.

About our Global Conversation series

In line with our mission to help you do well in your careers and do good your organisations and society, we’ve designed our Global Conversation series to enable members like you to get to grips with the latest global industry opportunities and challenges from the rise of the creator economy to tech & AI, changing consumer expectations, long term brand growth, sustainability, equity versus equality and more. Each month we’ll take a deep dive into the emerging topics that are at the forefront of marketers’ minds right now and explore them together.

In Partnership with TwentyFirstCenturyBrand