Neil Barrie

CEO, TwentyFirstCenturyBrand

One of the world’s leading progressive brand strategists, Neil Barrie works with companies that are changing things for the better. He's proud to have led the development and global growth of a range of top tier brands such as Airbnb, Netflix, Pinterest, Unilever, Snapchat and Disney. Before co-founding


TwentyFirstCenturyBrand, Neil served as Chief Strategy Officer at Chiat Day Los Angeles, leading the global creative strategy for Airbnb in close collaboration with the CMO and CEO.


Neil previously led the strategy of Zag, the ventures arm of London ad agency BBH, where he worked directly with the founders of a range of high growth disruptors in the finance, photography, music and CPG sectors, helping them develop their brands, products, marketing campaigns and also raise funds.


With more than a decade of brand and marketing experience, Neil’s insight has been shared at events such as SXSW, Web Summit, and Ciclope as well as on juries for the Global Effies, AICP and The Drum Content Awards. Neil has also co-authored a White Paper on the business case for creating an iconic brand, which was the subject of a panel at SXSW.
 


The CMO Thrive Guide – trends to help you thrive as a CMO and event in partnership with TwentyFirstCenturyBrand