Creator Economy Masterclass: Get Empowered, Not Overpowered by AI | Singapore

Singapore

Join us for a powerful knowledge exchange with Meta, leading brands, and the creators redefining the future of marketing in today’s creator-led economy. This event is open to attend both in person and virtually.

8:30am to 11:00am // 26 September 2025

Register now
"Collage of a man with a megaphone and retro telephone, symbolizing the evolution of communication in the creator economy, with icons of social engagement and growth lines in the background.

The creator economy has grown from a fringe trend to a driving force in global marketing, but what does that really mean for modern brands? In an age where trust, attention, and cultural relevance are more fragmented than ever, creators have emerged as the new power players shaping consumer choices, influencing communities, and redefining brand relationships.

In this high-impact masterclass, we’ll explore the current state of the creator economy and its real business potential for brands. Designed for senior marketing leaders, we’ll uncover what’s really working, how to collaborate effectively with creators, and how to measure what matters.

Join us for a powerful knowledge exchange with experts from Meta, brand leaders, and the creators shaping the future of marketing.

Cindy Tan will be our hostess for the day. Please scroll down to view our current speaker lineup and the agenda.

This event is open to attend both in person and virtually. If you are a member outside Singapore, please register here to attend online. Otherwise, for in-person, click below on "Register Now". 

The Speakers

Tuomas Peltoniemi

Based in Singapore for 14 years, Tuomas leads Accenture Song’s Design and Digital Products Practice for Southeast Asia. For 25 years, Tuomas has been involved...
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VJ Anand

From building agencies to making stuff go viral‚ VJ Anand is your guy. Former Senior Vice President of Creative of Gojek, Indonesia's first decacorn tech...
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Krishnendu Chakraborty

Krish is the Strategic Partner Manager at Meta’s Global Partnerships APAC team, overseeing partnerships with creators and public figures in Singapore and Malaysia. He drives...
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James Baldwin

Over his last 6 years, James has played a key role in building Ogilvy’s market-leading Influencer proposition based out of Ogilvy UK and Ogilvy Singapore. At...
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Y.unno

Y.unno is a beauty and lifestyle creator with over 2.2M followers worldwide.  A 7 year veteran in modeling and content creation, she has collaborated with global bra...
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Anni Tankhiwale

Anni Tankhiwale is Director and Head of Agency for Southeast Asia and Emerging Markets at Meta, where she leads strategy and partnerships across 12 markets...
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Venue

Meta Singapore
9 Straits View
Marina One West Tower
Singapore 018937

Date

26 September 2025

Time

08:30am - 11:00am SGT

Dress Code

Smart Casual

To join Virtually

Register Virtually

If you are a member outside Singapore, please register here to attend online.

Register Virtually

THE AGENDA

The Creator Economy Masterclass

- Tuomas Peltoniemi, Managing Director at Accenture Song

The Power of Attention

- VJ Anand, Founder & Chief Creative Officer at Ballsy

Panel of Perspectives: The Intersection of AI and Creative Content

- Moderator: Krishnendu Chakraborty, SPM, Global Partnerships at Meta
- Agency Leader: James Baldwin, Head of Influence, APAC at Ogilvy |
- Creator: Y.unno having a 1Mn IG following

Reels Shaping Creator Economy

- Anni Tankhiwale, Director, Agency Southeast Asia at Meta

TICKETS & PRICES

MEMBERS

This event is complimentary as part of your membership, book now to reserve your place. You may secure your place by logging into your membership portal.

If you are a member outside Singapore, please register here to attend online: https://forms.gle/B6jar6r5Y52eMp9c6

NON MEMBERS

Our events are designed for our members as an opportunity to learn, be inspired and to meet and connect with like-minded individuals across the marketing landscape. If you are interested in joining us for this event and to experience the value our membership can offer, please request to join by clicking REGISTER NOW or email [email protected] with your interest (please confirm name, company & job title). Please note this option is only available to non-members who haven't attended an event in the last 12 months and are senior brand-side marketers (no sales roles).

WHAT TO EXPECT

A senior-marketer focused forum to decode:

How short-form content and the creator economy are reshaping consumer behaviour

What brands, agencies, and creators are doing to stay relevant in this space

How AI can supercharge creativity, agility, and scale

What’s working and what’s not in real-world campaigns

Creative diversification - from Macro to Nano, from Usual to Unusual

Measurement of content beyond view, adding performance to engagement

THE FAQS

I can't book on as a Member, what can I do?

If you are having trouble logging into your membership portal, please reset your password here: https://www.marketingsociety.com/login/forgotten

If you are yet to set up your membership portal, please set it up here (using the email address at application): https://marketingsociety.com/login/initial
For any questions, please email [email protected]

Close-up of a hand holding a magnifying glass, symbolizing focus, search, or attention to detail.