James Baldwin

Over his last 6 years, James has played a key role in building Ogilvy’s market-leading Influencer proposition based out of Ogilvy UK and Ogilvy Singapore. At the forefront of what innovative Influencer strategy looks like, James has led a multi-market award-winning influencer team on some of the world biggest consumer brands including Coca-Cola, Unilever, British Airways, and the IOC Olympics Games to name a few.

2024 saw James spearheading the development of Ogilvy PR’s innovative new discipline, Business Influence. The first of its kind in the industry, James has helped enable Ogilvy’s most established B2B clients such as Vodafone, IBM, Samsung and EY, encouraging senior client leads to take their first steps into B2B Influencer marketing, pioneering several of our industries most established thought leadership papers, Including ‘Influencing Business: The Rise of B2B Influence’, Ogilvy’s Annual Influencer Trends Paper, and ‘Health Influence: Wellness Got Real’

In January 2024, James switched London for Singapore, coming to Lead the regional growth of Influence in APAC for both B2B and B2C disciplines, during which time James led the launch of Health influence in Asia, combining Ogilvy's establish Health expertise with up & coming creator economy, working with brands like the World Health Organisation, MSD and Sanofi.

Bringing a wealth of international experience, having already led the integration expansion of multiple global brands into Asia, James’s appointment brings best-in-class capabilities & leadership to an already exciting influencer practice for Ogilvy PR across Asia Pacific.