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Connections & Conversation: Future of Change & Innovation

Unleashing the Power of Cutting-Edge Strategies and Emerging Technologies

26 June, 8:30am to 10:30am

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Join us for the latest in our Connections and Conversations series as we explore the future of change and innovation in marketing.

The Future of Change & Innovation - Unleashing the Power of Cutting-Edge Strategies and Emerging Technologies

With the business world in a constant state of flux, embracing change and innovation is no longer an option – it's a necessity. As consumer behaviour evolves and new technologies emerge, businesses must be agile and adaptable to stay ahead of the curve. Two areas currently undergoing rapid change are AI and B2B and in this session we’ll delve deep into both.

Our host for our panel is Emma Harris from GLOW London and joining her, we’ll hear from;

  • Juliet Machan, Director, Global Audience & Measurement from EY, renowned for her expertise in innovative B2B marketing strategies who will reveal the latest data-driven approaches and account-based marketing.

  • Mark Curtis, Global Head of Innovation and Thought Leadership, Accenture will cover using AI to enhance content creation, customer segmentation, predictive and targeted advertising, while navigating ethical considerations.

  • Bomo Piri, Vice President of Branding Marketing, Native Instruments will add his vast brand innovation and revitalisation knowledge, discussing the impact of AI on content creation from both B2B and B2C perspectives within the media & entertainment industry.

  • Richard Atkinson-Toal, VP Global Brand & Marketing Communications, American Express Global Business Travel who will be speaking about marketing innovation.

Each will share their own experiences and knowledge, including innovative marketing strategies, emerging technologies and data-driven approaches in B2B plus the use of AI to enhance content creation, customer segmentation, predictive analytics, and targeted advertising. Including the visceral impact of sound

What to expect:

  • Invaluable insights from industry leaders on navigating the future of change and innovation in marketing
  • Practical knowledge of cutting-edge strategies, tools, and methodologies to stay ahead of the curve
  • Opportunities to chat with like-minded professionals, share insights, and forge valuable connections
  • Big ideas and much food for thought to introduce to your organisations and teams.

We promise you a lively debate with like-minded people and the opportunity to learn strategies and tools to future-proof your marketing plans and unlock potential for sustained growth and success.


THE DETAILS

Date: Wednesday 26 June

Time: 8:30am - 10:30am BST

Venue: Mediabrands UK 16 Old Bailey, London, EC4M 7EG

We hope you can join us for what will undoubtedly be a lively, engaging session with plenty of opportunities to learn from each other and get prepared for the new year ahead.

Book your space 

All membership types: This event is included in your membership, please ensure that you are logged into your membership account to book events online
Non-Members: If you are interested in finding out more about the value membership can offer please contact [email protected]

In partnership with:

IPG

Speakers

Mark Curtis

Global Head of Innovation and Thought Leadership , Accenture Song

Bomo Piri

VP of Brand, Native Instruments

Richard Atkinson-Toal

VP, Global Brand & Marketing Communications
, American Express Global Business Travel

Emma Harris

CEO, Glow London

Juliet Machan

GTM Global Audience & Measurement Lead, EY