Currently in that role he co-leads Accenture’s Metaverse Continuum Business Group. He also leads Sustainability for customer, brand and experience.
He co-founded design agency Fjord in 2001. Fjord was acquired by Accenture in May 2013.

He leads the creation of Fjord’s famous annual report – Fjord Trends and is a thought leader around the intersection of human and technology and has published a book, "Distraction - Being Human in the Digital Age".

In 1994 he and a partner set up CHBi to explore the marketing potential of the (then) emerging interactive media. In 1998 they sold CHBi to Razorfish. Between 2005 and 2011 Mark also ran Flirtomatic, a mobile dating start-up incubated by Fjord. As CEO he raised over $10m and pioneered the mobile dating industry bringing the freemium revenue model to mobile for the first time.