Every now and again, you read something and think:

‘I wish I’d written that.’

It happened to me twice in

Legend has it that in a Paris restaurant in 1923, Ernest Hemingway’s friends challenged the writer to craft a story

Korean culture is highly influential across Asian markets. As such, it is often the first place to launch new and

Natalia Cohen was one of a team of six women who rowed unsupported 9,000 miles across the Pacific Ocean setting

In reading Wendy Gordon’s article about liking (Q2 2017, page 30), I am reminded of quite how irrelevant and marginal

For years, you’ve been unable to do something.  Then new technology comes along – and suddenly you can.  So you

Arriving at Ben Gurion Airport at the crack of midnight last month on my tenth trip to Israel, I was met by Eli, the taxi driver...

David Ogilvy once remarked that, in the course of his working life there was only one big idea he had failed to sell.

On a trip to Chicago last year I visited the home and studio of the great American architect...

Of all the expenditure decisions that major companies make, decisions on advertising expenditure are surely...

Creative ideas can be kind of stupid but they should not be killed at birth, writes Rory Sutherland

Despite economic instability, the outlook for foreign brands in Russia is on the up.

The year 2016 will be remembered as the time when politicians around the world confessed to having lost it. They

Purpose is meaningless without a clear definition

Now that the White House will have a new tenant, one might well ask in the manner of old Fabian

The real impact of Brexit is yet to be seen, but consumer data from The Futures Company...

What other people wrote about it but not the report itself. So were it not for Matthew Parris’s column in

Considering how to boost your customers’ self-esteem could be one of the most important things you do, writes Rory Sutherland

Three absurdities laid bare by that poisonous referendum

In 2015, ‘purpose’ is everywhere. It’s a key part of The Marketing Society Manifesto. The new president of the IPA

It continues to defeat me why advertising agencies so persistently  urge their clients to be brave.