The desire to be liked is vanity

In reading Wendy Gordon’s article about liking (Q2 2017, page 30), I am reminded of quite how irrelevant and marginal much of what I do is. Nobody cares about brands and advertising. They have lives to live, full of much more important stuff than what I do for a living. When they’re looking at their facebook feed or watching telly, we’re the bit that isn’t what they’re there for.

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