Content Library

The subconscious influence of Optimism

One of the most effective ways to help people grasp - and become more aware of the existence of - our cognitive biases...
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Heroes & Villains of Finance

When I start reading this book, I was a bit unsure about it. The reason is that it is written in a "fragmentalistic" style...
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Why the industry is failing to attract the best and brightest talent

One of the things that plays on my mind most as a marketing director is talent.
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Cannes Lions 2016: Are you attending?

Cannes Lions has been Inspiring Creativity for 60 years. It is the world’s greatest celebration of creative communications in all its forms.
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Letter from: an expat in Dubai

As the Society opens in the Middle East, one of our committee members talks about moving recently to Dubai...
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Sharkonomics: How To Attack Market Leaders

You might be wondering why a business book is titled Sharkonomics.
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