It was a hot, sunny October day in Dubai as I welcomed my colleagues from the European, Asian and South African offices of Roth Observatory International.

“The fox he knows many things, but the hedgehog he knows one big thing.”

Age UK are in trouble for doing a deal with an energy provider that raised £6m a year for the charity. It’s tough, and probably feels unfair to them.

I wanted to share some tips to help others working on brand projects with clients in different continents.

Recently, I had the pleasure of meeting with a handful of senior marketers at a Marketing Society Dinner...

Earlier in my career I approached self-help books with unbridled enthusiasm and expectation which invariably led to disappointment. The search for subject mastery proved elusive.