Influencer marketing has been a secret weapon for large consumer brands to tap into focused targeted audiences.

Creative Myths About Asia — Stereotype No.2 Con’t. Asian brands are not brave.

This is a story about the power of subtlety in marketing communications. About the power of applying meaningful...

I recently attended the Columbia School of Business BRITE Conference. BRITE stands for “Brand – Innovation – Technology”...

The IPA, The Market Research Society and ourselves have launched a joint initiative.

In the 70s, San Francisco was a Global hub of culture, known worldwide for hippies and radicals… Nowadays San Francisco is home to a staggering 2000 tech companies, including the likes of Twitter and Instagram.