From wakeful sloths to Old Norse hangovers.

Advertising people seem to have fallen in love with the idea that what they make are ‘stories’.

David Ogilvy once remarked that, in the course of his working life there was only one big idea he had failed to sell.

On 6th April, our Dubai office hosted breakfast with Matt Brittin, president EMEA operations and management, Google. Here are some of the highlights:

One of the benefits of being an international business is that I get to travel to culturally diverse regions around the world

‘Bravery’ is a theme that’s punctuated a number of Cannes Lions festivals over the past few years.