Content Library

Shortlisted - HSBC Rainbow lions

With a budget of just GBP 180,000 and two of Hong Kong’s most famous icons, the two lions that guard HSBC, the bank was able to get an entire city talking about LGBT – a topic which is still taboo in traditional Chinese society.
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Q&A with Moj Mahdara, CEO, Beautycon

On May 20, beauty fans descended on Brooklyn Cruise Terminal for Beautycon.
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Creator Spotlight: Meet Njoud Al Shammari

Did you know that fashion and beauty content on YouTube spikes during Ramadan?
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The Upper-Mid Tail: where offline retail can fight e-commerce.

One of the stories of the last two decades has been Amazon.com’s relentless roll-out across the world, leaving delighted customers and despairing merchants in its swathe.
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Global CEOs and ECDs should all be based in Asia, not the West

When I arrived in Singapore to lead MullenLowe Profero from Asia Pacific four years ago, there was with a huge sense of opportunity permeating the region.
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Mark Ritson: Can AB InBev avoid killing its craft beer brands?

One of the great transformational experiences of my lifetime has been drinking beer in American bars.
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