Elen Lewis speaks with the group chairwoman and group CEO of AMVBBDO, Cilla Snowball about why diverse teams are good for our industry and the importance of being a glass half full kind of person.
What does bold marketing leadership look like?
Stepping up enthusiastically and proactively to engage, innovate, simplify and deliver for consumers. Helping your people, consumers and community to flourish. Delivering growth.
What’s the bravest thing you’ve ever done at work?
Brave creative work like our disability campaign for Maltesers took enormous courage and care to get right, but the prize was enormous- issue awareness, sales growth, award wins, happy clients. Brave work is winning work.
What should all CMOs know about their agencies?
I think most CMOs already invest in knowing their agencies deeply because that's key to encouraging and extracting the best talent and work from them.
How do CMOs get the best work from their agencies?
By setting the bar high for creativity and results, investing time, measurement and encouragement into the partnership. By making future legacy more important than past inheritance. By creating...
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