Ben has years of experience in social media and content production, working with brands like Brewgooder and When In Rome Wine.

The female consumer is powerful and she is savvy. To unlock her engagement, brands must acknowledge her nuances.

There are no limits to spreading ideas – hence every incentive to come up with them

When we arrived in Cannes, the sky was a dusty pink, the last teenagers were crawling off the beach and the red carpeted steps of the Palais were adorned with creatives...

Rather than slowing down as is common belief, several industries peak during Ramadan, including beauty and entertainment

 I rather liked the fact that the family freezer lived in the shed, and I would have been upset if  my parents had transferred it to the house