Content Library

Q&A with Unilever's Luis di Como

Ahead of our leadership breakfast in Dubai, we caught up with Unilever's Luis di Como to get his thoughts on leadership and more.
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Member interview with Karla Burke

Karla is an award winning global marketing leader with a decade of combined start-up and corporate experience
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Whatever happened to direct response advertising?

The most intriguing and response-worthy headlines I see these days are on those dubious ads at the bottom of the page
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The fundamentals of storytelling

We talk a lot about storytelling in our business. I’ve studied a lot, read a lot and written a lot about it myself. It’s very rare that one gets to spend a morning with some true legends of the game.
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Delivery of innovation with purpose

The benefits of providing innovative sustainable solutions for clients contributes effectively to the preservation of the planet
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“Do you put the kettle on?” It’s time to redefine what it means to be British

Our whole sense of meaning and identity has gone up in flames and our national brand has gone toxic
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