Photography remains one of the most powerful storytelling elements for marketers. It captures a moment in time and can eloquently express emotions, feelings, and insights without uttering a single word.

Getting advertising in front of the right consumer used to be a much simpler affair than it is today, with TV taking pride of place as the most coveted platform.

Dave Trott recently wrote an article saying that today's young marketers are too busy chasing trends to bother to learn techniques like SWOT analysis.

This was one of the most interesting, honest and inspiring talks hosted by The Marketing Society that I have ever had the pleasure of attending.

CEO and ‘Head of Voices’ at Verbal Identity, Chris West, takes a look at the language of banks – the traditional and the challengers - revealing how they use language...

The Future leader’s events are an opportunity to soak up words of wisdom from some of Scotland’s most accomplished marketing talent.