Meet member Booster Consulting's Nick Elliott

This week we meet member Nick Elliott, director and founder of Booster Consulting consultbooster.com

What is your golden rule?

Think about the situation from your audience’s point of view…which is something I have been trying to balance for this interview.  
How can I make this interesting, useful, tactful and relevant with the current state of affairs and uncertain future?!  

Who has been your biggest influence?

Easy...Malcolm Gladwell.  
I devour all that he creates, articles, books, podcasts, everything and anything.  
His influence, put simply, is that he encourages the mind not to be lazy and not to be content with the easy answer. Think about the real causes and effects…and back it up with data!  
If you haven’t already found these, listen to his podcasts - they are brilliantly done, with recordings of interviews, music and commentary mixed together…not just him on a monologue.    

What is your most hated business expression?

“Let me tell you what I think…"
(See next question)

How can marketers be braver?

Be considerate and intelligent…don’t be led by ego.   
I have worked with some brilliant marketers over the years and the best ones have the confidence to embody this.  
A simple example is making decisions in meetings. They encourage feedback from the full team, consider data and inputs, and then share their thoughts on how to move forward. Top-tip for the increased number of conference calls we are now having.  
It isn’t appropriate 100% of the time, but when it is…it works brilliantly.

What is the biggest risk you’ve taken in your career?

Launching my business, Booster Consulting, from scratch this year.
It is my first business, and the support from family, friends and contacts has been mind-blowing.
Now to get awareness up and keep it going through these crazy times!  

Which leader do you admire most and why?

Elon Musk - not for his leadership style, but for his unrelenting ambition to push positive solutions for the planet.  
He has the capacity to play out his perceived future of the world, then work backwards and see what he can achieve to make it better…and then invest everything into making that happen, battling countless challenges from all sides.
Love him or hate him, fan of electric cars or not, you can’t argue with the fact that he has been the reason the antiquated car industry is changing for the better (let’s not even get into solar energy, batteries and space travel).
I highly recommend a read of Elon Musk by Ashlee Vance.

What is your favourite word?

Brilliant.
I fall into hyperbole easily, and I have been told that I am an eternal optimist, so that probably has something to do with why I like it so much (fortunately I am aware of my optimism, so I do plan for when things don’t go so well…but that’s unlikely isn’t it).

Tell us a secret

Even though this book sounds like it is going to be REALLY hard work it isn’t…it is brilliant:  
Man’s Search For Meaning by Viktor E.Frankl
…and there was never a better time to read it or a better word to describe it.