Recently, someone sent me an email asking for advice. It went into great detail, but I’ll shorten it here, roughly it said: “Dave, I’m a CD and I’ve got a problem with the CEO.

'I don't want people who want to dance, I want people who have to dance.' Choreographer, George Balanchine

The first Marketing Society Brave Leadership Lunch of the new decade was held on a drizzly, grey lunchtime on a Wednesday. The humpiest of days, in the middle of January. It needed to be good to break those kinds of doldrums.

Late last summer myself and two industry friends were talking about work, like you do. It was a discussion around ageism, and the reality of how there are no awards that celebrate the over 40

The great thing about the future is that no one can know exactly what’s going to happen. That’s why the hype that prediction articles create, especially around technology, can never be taken completely seriously.

Kahneman’s quote above neatly summarises the well-known concept of framing, first illustrated by Kahneman and his long-time collaborator Amos Tversky in 1981.