Content Library
Game on! Cultivating a stronger remote workplace culture
The coronavirus pandemic has forced us to re-examine our methods of interaction as how we communicate has moved online. Even after nearly an entire year of disruption...
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Advertising's return to growth powered by digital...
International agency dentsu has just published its latest Ad Spend Report. The headlines make for encouraging news, given that the past 12 months have been amongst the most challenging...
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Using empathy to coach and motivate, with Nestlé’s Gerardo Mazzeo
Every week, Automated Creative founder Tom Ollerton interviews advertising industry leaders about their experiences, views on technology and innovation and the future of marketing...
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Nestlé’s Gerardo Mazzeo on how Covid-19 changed their approach to innovation
As Global Innovation Director at Nestlé, Gerardo Mazzeo helps marketers all over the world to test new concepts and seize new opportunities. His Shiny New...
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Trends to watch in 2021
2020 was the year of accelerated change, with shifts in behaviour that will impact the years ahead. In this article, Peter Gasston, Innovation Lead at VCCP, highlights three different areas that will drive online culture in 2021.
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Good or evil? Talking practical business ethics
Ethics is more often discussed in classrooms and by philosophers (and in recent years by programmers in the fields of tech and AI) than in everyday life and daily business situations.
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