2021 TMS Awards commended, Tesco I'm a Celebrity

I'm a Celebrity, get me to tescoooo!

Christmas was already the period that makes or breaks a retailer’s year, the time when supermarkets throw everything they have at their biggest and most creative campaigns.

In a 2020 dominated by COVID-19 the importance of Christmas – to Tesco and to shoppers – was amplified.

Sign in with your membership details to continue reading this article