To mark the 50th anniversary of the UAE, The Marketing Society in partnership with TikTok are delighted to launch our first Scholarship - celebrating 50 of the best young talent in the UAE marketing community.

Cutting through the growing noise to present clear information on the signals shaping our future. With more than a nod towards Nate Silver’s “The Signal and the Noise: The Art and Science of Prediction” the new book from Jeff Desjardins, is called Signals.

Episode #35. The technical skill in this episode is creative brand strategy… the basis and stimulation for great creative output from your agencies. It’s a...

Episode #34. Shopper Marketing is the technical skill explored in this episode. As marketers, we have all felt the impact from lockdown and how the...

Episode #33. This episode’s soft skill for marketers – particularly marketing leaders – is empathy. To discuss how the needs of employees have changed and...

Episode #32. ‘How to make an impact’ is the soft skill for marketers in this episode. Many of us will know it’s not only ‘what...