Source: BT awards entry

2022 TMS Awards Commended, BT

How BT reconnected with the UK's small & medium businesses by being All Business. No Drama.

This is the story of a market-leading, fabric-of-the-nation company that realised it had become too disconnected from the people who are closer to the start of their business journey.

A company that felt remote, disinterested and expensive to many leaders of 5.6m small and medium businesses who have to make every single penny work towards the bottom line.

Sign in with your membership details to continue reading this article