Content Library

For marketers who mean business: B2B

How B2B marketer Cherry Tian is using emotional storytelling and AI automation to win attention in a 'sea of sameness.
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Looking Beyond the Numbers: Marketing Leaders Reflect on ROI and 2026

Along with our Partner Crimtan, we brought together marketing leaders from across the region for a virtual roundtable, capturing their reflections for a special holiday wrap-up video for the industry.
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Sometimes We Choose Our Challenges. Sometimes Our Challenges Choose Us.

Mark Pollock shares his insights and experiences after losing his sight, rebuilding his identity as an adventure athlete, navigating the impact of paralysis, and catalysing global collaborations in science, technology, and investment.
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Preparing for Ramadan with precision, purpose and presence

A new report by The Marketing Society in partnership with The Trade Desk and Campaign Middle East reveals how brands and business's should adapt their strategies during the Holy Month of Ramadan.
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Member Interview with Rasha Abu Shamaa

Member Interview with Rasha Abu Shamaa, Content Leader
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Honorary Fellow Andrew Wilson

At our St Andrew’s Day Dinner a few week ago, we were honoured to welcome Andrew Wilson as a 2025 Honorary Fellow.
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