Content Library
Localised Rebellion – How Brands Win in Asia
Edmond Lee of Propelis makes the case for Localised Rebellion, staying unmistakably yourself while learning to behave locally, and shares five shifts changing the global brand playbook in Asia.
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What Ambition Really Looks Like: 5 Lessons from the Changemakers Conference New York
From being fired to running the Sahara, five honest takes on what ambition looks like in practice from speakers at The Changemakers Conference New York 2026.
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Brand Of The Year 2026: The Shortlist
Winning Brand of the Year is just about the most prestigious accolade for any team, this year we celebrate 18 years of the award and you can vote online now until November 17
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One Less Chair: Why Marketing’s Best Leaders Keep Starting Again
Why today’s marketing leaders need to stop bouncing back and start bouncing forward by Lisa Gilbert, Vice President Global Marketing at Kyndryl and Board Member of The Marketing Society New York
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Thinking multiplies effectiveness
This article from Craft Media's Greg Newman, explores why ultra-processed planning is holding brands back and suggests ways in which we can do more nourishing work by putting thinking at the heart of effective communications.
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The Boardroom Deficit: Why Leaders Trade Long-Term Equity for Short-Term Metrics
At the first UAE Fellows' Forum, senior leaders debated why the case for long-term brand investment keeps losing in the boardroom. Discover what they discussed along with their suggestions for what to do next.
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