Content Library
The Marketing Society appoints Jeff Dodds Formula E CEO as its new chair
The Marketing Society is delighted to confirm the appointment Jeff Dodds, Formula E chief executive as its new Chair
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Marketing Is Driven by Physics
Lex Bradshaw-Zanger on why the principles of physics offer a surprisingly useful framework for understanding how brands grow, customers choose and marketing works.
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Member Interview with Helena Verellen
Member Interview with Helena Verellen, Fractional CMO, Strategic Advisor and Advisory Board Member for New York
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From CMO to CEO: How Mentoring Helped Me Reframe My Story
The Marketing Society’s Global Leadership Mentoring Programme played a key role in helping Worldwide Cancer Research's Laura Brady achieve her goal of becoming a CEO.
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The end of hype-driven shopping
South Korean consumers, fed up of data breaches and fake reviews are demanding tangible "proof" before trusting hyped products, pushing brands to build verification and authenticity directly into the shopping experience.
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