We caught up with Crawford ahead of his appearance at Navigate Now & Next Scotland on 23 April.

To mark the 40th anniversary of The Marketing Society Global Awards, we created a Time Capsule in 2025. We asked the brightest minds in the industry gathered at our Awards Ceremony, one simple question: which campaigns prove that marketing truly matters? From Nike's Just Do It to British Airways' Face, three iconic campaigns from the 1980s and 90s prove that the greatest marketing doesn't sell products, it shapes culture and identity.

In this Global Conversation, Sophie Devonshire, Chief Executive Officer at The Marketing Society, is joined by Ben Renshaw, Dr Victoria Hurth, and Lorenzo Fioramonti to...

Growth rarely comes from doing more of the same. But where exactly should you push? In this Global Conversation, Lindsey Clay, Chief Executive at Thinkbox...

The B2B marketing playbook is being rewritten. In this Global Conversation, Mark Evans is joined by Ben Munroe, Vice President Marketing Asia Pacific at Cloudflare...

Ines Lam reviews her address to The Marketing Society Hong Kong, exploring geopolitical volatility, US tariff uncertainty, AI-driven workforce transformation, China’s outbound capital shift, and why organisational agility is essential for business leaders navigating 2026’s evolving global landscape.