AI is reshaping marketing from tool-based experimentation to AI-powered workflows and operating models that drive smarter, connected decision-making and long-term competitive advantage.

Independent creative agency RPM and research specialist, Canvas 8, interviewed senior marketers from FMCG, hospitality, tech and entertainment sectors, to understand how effectively brand systems today are keeping pace with business operating models.

DEPT®'s Global Market Sentiment Pulse, produced in partnership with The Marketing Society, draws on a survey of 3,000 consumers and the perspectives of senior marketing leaders from Barclays, British Airways, Diageo, Tesco and more to reveal what people actually want from brands in an age of instability.

Member Interview with Charli Wright, CEO, JWI

The Marketing Society is delighted to confirm the appointment Jeff Dodds, Formula E chief executive as its new Chair

Lex Bradshaw-Zanger on why the principles of physics offer a surprisingly useful framework for understanding how brands grow, customers choose and marketing works.