B2B buying behaviour is changing, and fast. Today’s buying groups are more cautious, independent, and risk-averse than ever before, making the traditional, bottom-of-funnel marketing tactics less effective. A new article from INFUSE offers practical guidance to help marketers adapt to these shifts.

In today’s digital era, attention has become the rarest and most valuable commodity. We asked our Members what keeps them up at night and 69% of people in our first pulse survey with Play Verto said “winning attention”. So we asked Lex Bradshaw-Zanger to share his insight into navigating the short attention economy.

Member Interview with Haytham Mansour, Senior Manager CRM, Property Finder

Sonic branding success lies in finding the particularities that make a piece of music uniquely fit a brand’s personality. Marion Combes of Sixème Son explains how brands can create their own sonic identities.

To mark 40 years of The Marketing Society Global Awards, Accenture Song captured insights from industry leaders in a powerful four-part video series exploring why marketing matters in today’s disruptive world.

Member Interview with Matthew Lambert, Managing Partner, Growth at Dentsu Creative