Member Interview with VJ Anand, Co-Founder and CCO, Ballsy

Member Interview with Jack Shearring, Head of Transformation, Mediasense

Member Interview with Chris Cochrane, Co-Founder and Chief Strategy Officer, Plug Media

Member Interview with Ghassan Kassabji, CEO, Impact BBDO

With attention fragmented and trust in an increasingly fragile state, growth is harder to manufacture than ever. The brands pulling ahead are not spending more - they are embedded in culture. Attention no longer lives in ad breaks. It lives in fandom, memes, WhatsApp groups, music drops, social and feeds and communities where meaning is created and shaped in real time. Nicola Graham explores this topic.

Most marketing agencies have AI now, as well as every freelancer and every graduate. And that means AI capability is no longer impressive: it’s the bare minimum.