Ammunition's Renaye Edwards says the friction between marketers and CFOs stems from mismatched language and suggests seven ways to overcome this to think like a growth operator who partners with, rather than fights finance.

The Marketing Society is delighted to introduce a new strategic partnership between The Marketing Society and the MiniMBA - created to help you and your team build greater confidence, capability and impact in marketing.

In this Learning Lab, Paul Kemp-Robertson, David Tiltman and Chloe Markowicz from LIONS share the biggest creative and strategic takeaways from the Cannes Lions International...

Agentic AI makes it possible for insight functions to surface existing knowledge, work across fragmented data and drive action directly freeing up human expertise for where it matters says Accenture Song's Matt Addison.

Discover how marketing leaders are using AI in practice. In this first Show & Tell session, Members share practical demonstrations of AI-powered workflows, from strategy...