Content Library
Leading Voices with Tricia Weener
In this Leading Voices session, Tricia Weener, Global Chief Marketing and Business Development Officer at Linklaters, shares lessons from her leadership journey across banking, transport...
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The Marketing Society Scotland and NABS
We are proud to announce a new partnership with NABS, the industry charity dedicated to supporting the mental health and wellbeing of peopl
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If you want to make advertising great again, learn to Fink
Graham Fink's TheArtSchool proves that brutal, honest feedback from experienced creatives is still the most powerful creative education available.
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The One-Person Multinational Agency is Here and it’s Better for Marketers
This articles by Manesh Murthy explains how AI is triggering a shift in marketing, enabling smaller, smarter agencies to expand into full business impact while delivering faster, cheaper, and more integrated solutions.
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Red pill or blue pill: the AI choice most marketing leaders aren’t seeing clearly
Joe Hildebrand from Humari explains that while most marketing leaders are investing in AI tools and automation but the real returns come from investing in people, culture, and human readiness.
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AI is not creating your brand, it is interpreting what already exists
This article looks at how AI is a curator of existing brand reputation rather than a creator, meaning organisations must focus on strengthening their external signals and test at scale to understand how they're being represented in AI outputs.
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