Content Library
Member Interview With Paul Armstrong
Member Interview With Paul Armstrong, Senior Marketing Manager, Summertown Interiors
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Smarter Marketing: How AI Powers Hyper-Personalisation at Scale
Accenture Song’s trend research consistently shows that today’s consumers expect every brand interaction to feel uniquely relevant. Brands that do this right don’t just build better experiences, they see measurable gains in customer loyalty, engagement and conversion.
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Member Interview with Grace Ghunaim
Member Interview with Grace Ghunaim, Senior Director - Head of Strategy, Impact and Activation
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Cannes Lions 2025: Key Insights from The Marketing Society Correspondents
The Marketing Society's correspondents at Cannes Lions 2025 returned with a unified message: marketing has found its confidence again.
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40 Years of Big Ideas, Bold Brands and Brilliant Behaviour
MLP are proud to be part of this year’s 40th anniversary The Marketing Society Awards – four decades of recognising the boldest and brightest ideas in UK marketing.
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Cannes Lions 2025: How Do We Move Fast and Build Brands?
The pace of marketing has never been faster, but does speed mean sacrificing long-term brand building? At the Creative Impact Unpacked session Cannes Lions, industry leaders from across Asia, including Andreas Krasser, The Marketing Society Board Member came together to tackle one of marketing's most pressing questions: how do we move fast and build brands simultaneously?
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