With attention fragmented and trust in an increasingly fragile state, growth is harder to manufacture than ever. The brands pulling ahead are not spending more - they are embedded in culture. Attention no longer lives in ad breaks. It lives in fandom, memes, WhatsApp groups, music drops, social and feeds and communities where meaning is created and shaped in real time. Nicola Graham explores this topic.

Most marketing agencies have AI now, as well as every freelancer and every graduate. And that means AI capability is no longer impressive: it’s the bare minimum.

Greg Carton reviews the From Macro to Market - Asia’s Economic Trends by HSBC's Ines Lam

The Marketing Society Fellow Helen Tupper and Sarah Ellis hosted an evening with The Marketing Society in New York, to celebrate the launch of their new book Learn Like a Lobster.

In this piece, Alicia Coghlan argues that brand and performance marketing are complementary, not competing forces.

The "China Brand (R)Evolution" session at TikTok Singapore highlighted a seismic shift from low-cost manufacturing to purpose-led global expansion. By analysing the "Chu Hai" (going global) phenomenon and the collapse of the traditional marketing funnel, this article explores how brands must find their "cultural code" and empower local teams to survive a market defined by paradoxes and lightning-fast innovation.