Fellows Interview with Ritchie Mehta, Founder, School of Marketing

A review of Rory Sutherland's session at The Changemakers Conference 2025 UAE in which he argues that marketers must stop defining themselves by tactics and start demonstrating their strategic value by creating value through reframing problems, not just executing campaigns.

Fellows Interview with Suresh Raj, Chief Growth Officer, M+C Saatchi North America and Board Member of The Marketing Society New York.

A roundup of The UAE Changemakers Conference 2025 which reveals how leaders can navigate current challenges by leveraging marketing thinking, mastering existing tools over chasing innovation and creating value through perception and authenticity.

CMOs chasing short-term automation with AI risk relegating their marketing departments to the past, orchestration as a new operating model is the way forward. Empathy Lab's David Billings explains.

As AI agents replace search engines, marketers must shift from keyword optimization to 'Share of Model'. David Ketchum shares insights from the 2025 Changemakers Conference Hong Kong.