Peter Fisk is a global thought-leader in leadership, strategy, innovation and marketing. A best-selling author and expert advisor, he leads GeniusWorks, helping businesses and brands to forge innovative futures.

Today we spoke to The Marketing Society Awards judge and fellow Christopher Macleod to find out what advice he would offer to brands entering in 2021.

Negotiation expert Matthias Schranner was originally trained by the police and the FBI as a lead negotiator for high-stakes situations. For the past 15 years...