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Brand purpose done right: an interview with Scott Goodson and Chip Walker

In a new book: Activate Brand Purpose, authors Scott Goodson and Chip Walker of Strawberry Frog argue for a deeper understanding of brand purpose.

Interview with Keli Mitchell

We caught up with our next Future Leaders speaker...

Meet our member, Danit Aronson

Chief Partnership Officer, CSM North America

This week we spoke to Danit Aronson, Chief Partnership Officer at CSM North America and member of The Marketing Society.

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