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Building likeable brands in unlikeable categories

Unlikeable categories

Scott Kabat is an entrepreneur with a track record of building consumer-friendly brands that compete in historically unfriendly categories. 

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How to be disruptive, exponential and superhuman

How to be disruptive and superhuman

Here is a selection of Q&As from recent media interviews with Peter, taken from his website here.

Your big theme right now is “exponential” … What does it mean...

Meet the marketing duo travelling around Asia using only Instagram

Marketers, Asia and Instagram

The pair decided to pack up their comfortable lives at ad agencies in London to travel Asia but are doing it with a twist: they are only using Instagram to plan...

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Think Pieces by our members