In 2012 Kronenbourg 1664’s fortunes were not looking good. Sadly, this wasn’t new.

Since the heady prerecession heights of 2007

This is the story of how O2 showed that second-hand mobile phone customers don’t need to be second-class citizens –

Advanced are looking to consolidate and grow their position as the UK’s third largest solutions provider, and have recently undergone

Despite living in an Olympic-mad sporting powerhouse, almost half of us fail to meet medical guidelines on physical activity

The problem: fading brand relevance was dragging down sales 97% of households in the UK use detergent

In 2013, Direct Line Group became a stand-alone company, Having started its disinvestment from the Royal Bank of Scotland (RBS)

This paper tells the story of how, from 2012-2015, John Lewis created a series of Christmas campaigns

The ivory trade is worth $10 billion/year, ranking alongside drugs, arms and human trafficking

In 2013 Britvic set out its 2020 vision to create 3 $1bn brands (retail).

Historically the company had been a

This is the story of how a household insurer transformed itself into a social crusader, forming a campaign that aimed

This is the story of how when faced with new challenges to growth from consumer behavior and category competition

Fitness First has demonstrated groundbreaking vision in driving growth through a unique customer relationships initiative that has dramatically improved value

How do you impart knowledge to people who are too afraid to learn?

The mobile category is full of big, established, famous brands.

Millennials had become increasingly negative towards marketing; fed up of being disturbed, intruded and, frankly, bored by forms of digital

Sometimes, looking back can be the key to moving forward.

Christmas.

An over-crowded marketing landscape. The ‘Superbowl’ of UK advertising. And M&S’s nemesis for the past five years.

But in

At British Gas we are passionate about looking after your world, which extends to your home, family and the things