Every 2 years, the London Arms Fair at the ExCel centre trades everything from the latest machine guns to killer drones...
2016 winner: Amnesty International, Shoestring Marketing - case study
Case studies
2016 winner: Sport England, Not for Profit - case study
In just one year, This Girl Can has inspired 2.8 million women to do more exercise, but its impact doesn’t stop there.
E-commerce: when one size does not fit all
The unrelenting evolution of e-commerce continues to push unprecedented change for the retail industry, not least presenting an obvious growth
2016 commended: Aviva, Cause Related - case study
In 2014, Aviva wanted to do something a bit different for their UK Corporate Responsibility.
2016 highly commended: Thunderhead, B2B - case study
We’re Thunderhead, a cloud-based tech company, with a revolutionary customer engagement product. You may have heard of us, but maybe
2016 winner: Extra Gum, Outside the UK - case study
Extra was experiencing pervasive and steady declines.
2016 winner: Sensodyne, Grand Prix/Long Term Marketing Excellence - case study
This is the story of how a change in marketing strategy completely transformed the fortunes of Sensodyne.
2016 winner: Pot Noodle, Revitalisation - case study
Pot Noodle’s association with 1990s ‘slacker’ culture had always made it the choice of the lazy and the indolent, but
2016 winner: Vitality, New Brand - case study
Energising insurance: How the launch of Vitality Health Insurance inadvertently ‘sparked a mad dash for dachshunds’.
2016 winner: John Lewis Insurance, Brand Extension - case study
In 2013, the strength of the John Lewis brand was at an all time high. There was appetite for more
2016 highly commended: Absolut, Branded Content - case study
Absolut explored the intersection between digital and real worlds, creating a simple, addictive game. The more you play the more you discover.
2016 highly commended: Pot Noodle, Customer Insight - case study
Pot Noodle was becoming a cultural pariah and as a result, its sales and market share were dropping. Something radical had to be done.
2016 commended: Wyevale Garden Centres, Relationships - case study
How does a gardening chain achieve success in an increasingly saturated marketplace?
2016 winner: Direct Line, Customer Insight - case study
In 2013, Direct Line Group was a company in dire straits. The‘come direct’ approach had lost its pulling power...
2016 highly commended: Trelleborg, Long Term Marketing Excellence - case study
What do you get if you combine a marine engineering company with a cutting-edge digital marketing strategy? The reaction Richard
2016 winner - The Electoral Commission, Marketing Comms - case study
In the build up to the 2015 general election, the Commission’s data indicated that 7.5 million British citizens were not correctly registered to vote.
2016 winner: M&S, Building Marketing Capabilities - case study
At the start of 2013, the M&S Food Marketing Team found themselves faced with a plethora of external and internal challenges...
2016 winner: P&G, Global Marketing - case study
Who would want to be associated with periods?
A great idea proved that you can make a feminine hygiene
2016 highly commended: O2, Employee Engagement - case study
In Q3 2013 O2 launched our 4G network, 12 months behind the market leading network EE.
2016 highly commended: Telefonica O2, Long Term Marketing Excellence - case study
There are countless papers on O2 that have charted an 8-year history from troubled BT Cellnet right through to successful
2016 winner: Lotto, Brand Activation - case study
The UK National Lottery's purpose remains, to generate money for good causes – funding people and projects...