What do you get if you combine a marine engineering company with a cutting-edge digital marketing strategy? The reaction Richard Hepworth got from his industry peers in 2010 was: “Is this some kind of joke?”
Now the President of Trelleborg’s marine systems operation is the one who is laughing, as in 2015 every pound of the marketing budget of Trelleborg’s marine systems operation earned 27 back in sales.
This remarkable success was made possible by a five-year marketing transformation project creating a completely joined up digital strategy.
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(Please note: parts of this case study may have been redacted for confidentiality purposes.)
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