Gone are the days when being a successful, globally respected organisation was enough to attract the world’s best talent.
Today, competition is fierce and candidates’ expectations are changing, thanks in part to their online experience of companies like Amazon, Uber and TripAdvisor.
In 2015, Johnson & Johnson decided to refresh their Talent Acquisition strategy in line with these new candidate expectations.
Their entire 120,000-strong business is built on attracting the world’s best talent – and they were beginning to miss out. It was time to act, and act they did.
Enlisting the help of creative and technology agency Omobono, J&J kicked off an intense research process with the aim of creating and articulating a fresh new talent acquisition strategy that would place them head and shoulders above the competition and turn them into a talent magnet.
In doing so, they discovered a fresh challenge: that employees and recruits struggled to link the day to day activities of a specific role with the ambitious goals embodied in the J&J Credo.
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