Member Interview with Warren Minde

We are delighted to bring you a Member Interview with Warren Minde, Founder Director, Innovation Leap

What’s your golden rule?

Relationships are the source of results

Who has been your biggest influence?

My kids Aila-ray and Leo - they put everything in perspective!

What is your most hated business expression?

"Compliance". I generally resist complying. It gets you nowhere with innovation.

What’s the smartest business idea you’ve ever had?

Beyond Ben and Jerrys, Magnum, Axe, Selfridges, harry potter etc the brand I am most proud of working on is MUJU - An award-winning Muslim/Jewish Improv theatre company I founded many years ago. It feels even more relevant today sadly.

Which leader do you admire most and why?

Paul Polman was very impressive in his visionary way of connecting purpose and profit and a lovely and incredible smart guy in person too.

What keeps you up at night as a marketing leader?

Making my customers and clients consistently delighted

Why is being part of The Marketing Society important for your career?

Connecting with smart ambitious businesses and helping them grow

Why does marketing matter to you?

For me marketing is the art and science of understanding what motivates people. What could matter more than that?

Tell us something that’s not on your CV

My real full-time job is a dad to lovely Leo and awesome Aila. The rest is just a side-hustle in comparison.

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Published on 6 November 2024