Web 3.0 is coming. How brands can use it to create award winning work.

In this session, Mark will share a five-step playbook that shows how to leverage this unique moment in time. Designed to give you the clarity to deeply understand Web 3.0 and the strategic mindset to take advantage of it, this playbook is illustrated with Vice’s own case studies which have won every conceivable award for their innovative approach. 

Whether you're trying to reach a new audience, increase effectiveness, grow market share or simply take home awards, this is a Masterclass in modern brand building for those who have the creative ambition to do something very special in 2022.