Trendspotting with MadeBrave

While Creative PR is nothing new, it is a crucial component for telling and shaping your brand story. PR remains among the most trusted ways of reaching your target audience, but it’s a discipline that should never work in silos—instead, just like any other channel, PR needs to start with brand strategy.

We’ll be exploring how other brands are leveraging creative PR, why the brand strategy should be the starting point for every PR campaign, and how creative PR can elevate campaigns beyond paid activity through the power of earned media.