How can marketers channel the enthusiasm of 'citizen-customers'? Fend off bot-triggered publics? Engage with influencers and activists?
Explore what is nation-branding and how has it evolved; which techniques are countries using to market themselves today; what are the biggest wins and fails; which metrics countries use to keep score and what can nation marketers and brand marketers learn from each other.
Moderated by David Rosen, Board Member, The Marketing Society, New York, we heard from: