The morning sessions at Navigate: Now & Next 2026 explored some of the biggest shifts reshaping marketing today, from AI driven consumer behaviour and digital twin technology to experimentation culture and untapped commercial growth opportunities.
Sessions included Lydia Amoah on the commercial power of diverse consumers, Dr Justin Lane on psychological digital twins and predictive audience insight, Steve Ricketts and Prasanna Kumar on how generative AI is transforming the path to purchase, and Rachael Pettit and Sam Fletcher on building a test and learn culture at Lloyds Banking Group.
Together, these sessions examined how marketers can make smarter decisions, unlock growth, and adapt to rapidly evolving customer expectations through technology, data and behavioural insight.
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