Each year we ask winners from The Marketing Society Awards (most recently called the Brave Awards) to talk us through their award-winning papers.
How did these campaigns come to be? What was the thinking and insight that led them to gain momentum in the business? What hurdles and challenges did the marketing team - and indeed any other teams involved - face along the way?
And most importantly, what were the results? Has the campaign in question fundamentally changed the business, or the market, or society? Oftentimes it does, and that's what most impresses our judges. For this year's showcase we had some inspiring stories to tell. Lots of insight and learning for your own campaigns, and perhaps award entries too?
This year's entry deadline is 26 Feb 2021. To find out more about this year's categories and how to enter, head to our Awards site.