The best a brand can be
In 2019, Gillette launched their campaign “The Best Men Can Be” with a short film that challenged sexism, bullying and toxic masculinity. The result? Within 48 hours, the ad received over 4 million views on YouTube.
In 2019, Gillette launched their campaign “The Best Men Can Be” with a short film that challenged sexism, bullying and toxic masculinity. The result? Within 48 hours, the ad received over 4 million views on YouTube.