In this Leading Voices session, Tricia Weener, Global Chief Marketing and Business Development Officer at Linklaters, shares lessons from her leadership journey across banking, transport and legal services.
Based in London, Tricia has built an international career across APAC, MENA and Europe, including roles at HSBC and Kone. In this session, she reflects on moving between sectors, what stays constant in marketing leadership and how to translate complex services into clear value.
She also introduces her 5Cs framework, which has shaped her approach to marketing leadership, and shares how Linklaters is approaching AI transformation to stay at the front of the industry.
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