This Global Conversation explores how businesses can use customer data to predict behaviours, personalise experiences, and enhance satisfaction. Hosted by Khaled Ismail, with insights from Rachel Eyre (incoming CCO, Asda), Juliet Machan (Director, Global Audience and Measurement, EY), and Kashmira Motiwalla (VP Group Loyalty, Majid), this session dives into how data-driven insights can turn customer understanding into real impact.
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